Movement Action Plan | Turning the Tide

Movement Action Plan

The 'Movement Action Plan' (MAP) is a strategic model developed by US activist and journalist, Bill Moyer. Moyer began developing the MAP in the late 1970s by studying cases of nonviolent social change. In MAP he describes eight stages of social change

  1. Business as Usual
  2. Normal Channels Fail
  3. Ripening Conditions
  4. Take Off
  5. Activist (Perception of) Failure
  6. Win Majority of Public Opinion
  7. Success
  8. Moving On to the Next Issue

MAP should be required reading for everyone interested in making social change. Document archived here.

See the hand-outs 'Eight Stages of Successful Social Movements' and 'Four Roles of Activists' for a brief overview of the Movement Action Plan's main idea

Moyers Movement Action Plan.pdfMoyers Movement Action Plan.pdf222.33 KB